Generative Research & Framing
A brief, a category or a measure already contains a view of the problem. I examine what that view lets us see, what it leaves out, and whether the available evidence supports the next decision.
The aim is to develop possible directions as well as examine existing explanations.
Open a section to explore it.Compare connected sections to see how the inquiry develops.
Inquiry connections Return relationships
A starting point for research strategy and design
The working brief carries forward the objective, research questions, evidence requirements and the uncertainties that still matter.
Sea and Mind
A request to add psychological content to a family boat trip became a proposal for a separate, non-clinical wellbeing experience. The case follows the fieldwork, competitor research and literature review that informed that change.
Read the framing case study →